Post by account_disabled on Mar 6, 2024 5:02:11 GMT -5
Business is regaining the public’s trust across the world, rebuilding its reputation after recent scandals and filling a void left by increased disenchantment with government and other institutions». With these words, the Financial Times ( ft.com ) summarized the study prepared annually by the public relations company Edelman on corporate reputation based on the responses of 3,100 opinion leaders from 18 countries. offices companies Reputation (along with responsibility, transparency and ethics) is, according to Trendwatching.com, one of the trends for 2007 that we have just opened: «While the last few years didn’t disappoint (consumers are already enjoying near-full transparency of prices and, in categories like travel and music, near-full transparency of opinions as well), 2007 could be the year in which TRANSPARENCY TYRANNY really starts scaring the shit out of non-performing brands». To follow topics related to corporate reputation I recommend the recently created The Reputation Blog and this post.
Last year, Edelman's study indicated that "a person like me" was the most credible spokesperson for a company, in a sense highlighted by Time about the power of consumers, to whom it dedicated the cover of the person of the year. In the current study, this figure repeats his position and continues to surpass, even, doctors and academic experts (in the United States trust in this type of person has gone from 20% in Industry Email List brand strategy This year the main conclusions are that the business world has more reputation than the media or governments (in up to 13 of the 18 countries analyzed). The study also found that the majority of responses from 16 of the 18 countries considered that companies have a positive impact on society over negative effects. Edelman's study shares many conclusions with that recently carried out by Weber Shandwick and KRC under the title Safeguarding Reputation.
According to PRnoticias , "the study reveals that corporate reputation plays an increasingly important role in the world of communication, which means that it has become a practice that has to be taken into account by companies in all their aspects." areas of work. For Weber Shandwick, the word 'reputation' has increased its presence by up to 108% in the main global media between 2001 and 2005. The Safeguarding Reputation study, referred to in Dircom Digital, indicates that the majority of executives consider that a loss of reputation is mainly due to a financial irregularity (72%). This figure is above other causes that could be considered more important, such as ethical behavior (68%) or misconduct (64%). According to data from last year, but very revealing, almost 80% of executives are convinced that responsible companies recover more quickly from crises (for them, corporate responsibility reliably indicates overall reputation). More information in Weber Shandwick's initiative called ReputationXchange.
Last year, Edelman's study indicated that "a person like me" was the most credible spokesperson for a company, in a sense highlighted by Time about the power of consumers, to whom it dedicated the cover of the person of the year. In the current study, this figure repeats his position and continues to surpass, even, doctors and academic experts (in the United States trust in this type of person has gone from 20% in Industry Email List brand strategy This year the main conclusions are that the business world has more reputation than the media or governments (in up to 13 of the 18 countries analyzed). The study also found that the majority of responses from 16 of the 18 countries considered that companies have a positive impact on society over negative effects. Edelman's study shares many conclusions with that recently carried out by Weber Shandwick and KRC under the title Safeguarding Reputation.
According to PRnoticias , "the study reveals that corporate reputation plays an increasingly important role in the world of communication, which means that it has become a practice that has to be taken into account by companies in all their aspects." areas of work. For Weber Shandwick, the word 'reputation' has increased its presence by up to 108% in the main global media between 2001 and 2005. The Safeguarding Reputation study, referred to in Dircom Digital, indicates that the majority of executives consider that a loss of reputation is mainly due to a financial irregularity (72%). This figure is above other causes that could be considered more important, such as ethical behavior (68%) or misconduct (64%). According to data from last year, but very revealing, almost 80% of executives are convinced that responsible companies recover more quickly from crises (for them, corporate responsibility reliably indicates overall reputation). More information in Weber Shandwick's initiative called ReputationXchange.